Cutting-edge mobile website

AdNovum supported the South East Asia based online insurance company in building cutting-edge mobile websites for the Singapore, Hong Kong and Thailand markets. has a mission to bring the best value insurance policies and customer service to the region and aims at optimizing user experience via all channels. Through the new mobile websites, customers can now receive the company's latest product and marketing news, get instant quotes and conveniently acquire travel and car insurance. Deployed on an advanced and secure mobile technology stack, the sites offer a visitor experience optimized for speed and usability across different mobile platforms.

Features's new mobile websites for Singapore, Hong Kong and Thailand markets offers:

  • multi-language support
  • user-friendly mobile access to company, product and sales information
  • full online quote process for travel and car insurance
  • online call-back appointments
  • mobile purchasing of travel and car insurance via smartphone
  • user profile view and update with two-factor authentication protection
  • convenient insurance policy renewal
  • integration with's content management system
  • full analytics integration

Benefits is the first insurance company in Singapore to offer customers a fully mobile e-commerce website for car and travel insurance products with the following benefits:

  • faster online quotations and purchase due to mobile optimized processes
  • mobile-friendly interface facilitates positive touch-screen-based visitor experience
  • supports both product research and purchase behaviour whilst 'on the move'
  • increased sales conversion rates for mobile visitors